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Price Protection Billing System
Marketing Analytics with Aprimo
Business Continuity Planning
Business Analysis for SAP Migration

Marketing Analytics with Aprimo

Owl Creek's client is a Fortune 1000 software company. The company's Global Marketing Group manages a wide array of marketing programs, including activation/usage/retention, public relations, sales incentives, and direct marketing programs, along with trade show activities. The company uses Aprimo's Enterprise Marketing Management (EMM) application, with technical features including a SQL Server data repository and a Services-Oriented Architecture.


Owl Creek's client's challenge was to use the reporting and management aspects of Aprimo, while maintaining core financial data in SAP FI/CO. Owl Creek evaluated the people, systems, and organization, and worked closely with client staff to design a solution that met the budget, schedule, and technical needs.


The solution included creating a data mapping and conversion process between SAP and Aprimo, and preparing consolidated reports to display information previously unavailable in either system.