San Francisco Bay Area office: 415-328-2741
Our Contact Information
company services projects clients partners announcements jobs wisdom
 
 
Get Adobe Flash player

Price Protection Billing System
Marketing Analytics with Aprimo
Business Continuity Planning
Business Analysis for SAP Migration

Marketing Analytics with Aprimo

Owl Creek's client is a Fortune 1000 software company. The company's Global Marketing Group manages a wide array of marketing programs, including activation/usage/retention, public relations, sales incentives, and direct marketing programs, along with trade show activities. The company uses Aprimo's Enterprise Marketing Management (EMM) application, with technical features including a SQL Server data repository and a Services-Oriented Architecture.

 

Owl Creek's client's challenge was to use the reporting and management aspects of Aprimo, while maintaining core financial data in SAP FI/CO. Owl Creek evaluated the people, systems, and organization, and worked closely with client staff to design a solution that met the budget, schedule, and technical needs.

 

The solution included creating a data mapping and conversion process between SAP and Aprimo, and preparing consolidated reports to display information previously unavailable in either system.